Meta & TikTok AdsThat Book Real Jobs
Facebook, Instagram and TikTok ads built around one offer, filmed around your real work, and answered by AI the second a lead comes in.
- Meta lead ads with instant AI reply
- TikTok creatives filmed around your real work
- Retargeting pools built from your site and calls
- Cost per lead reported daily in your dashboard
30 minutes · Pick your own slot · Keep the plan even if you don't hire us
MetaBusiness Partner
TikTokMarketing Partner
MetaBusiness Partner“Meta ads that finally book appointments.”
We had run Instagram ads ourselves for a year with likes and no bookings. Lead Key rebuilt the offer, added instant AI replies to every lead and put reminders in place. 61 booked appointments in the first month at $27 each. The creative refresh every two weeks keeps it working.
People in your city scroll Facebook, Instagram and TikTok every day. We put your business in that scroll with ads that look native, retarget everyone who visited your site or called you, and push every lead into your CRM where AI replies in seconds. You get one dashboard with cost per lead updated daily, not a slide deck at the end of the month.
What does a social media advertising agency actually do?
A paid social agency buys attention you do not have yet: it builds the offer, makes the creative, runs the ads on Facebook, Instagram and TikTok, and makes sure the leads reach a human (or an AI) fast enough to be worth something.
That is different from social media management. We are not posting three times a week to grow your follower count. Paid social is a direct-response channel: an offer, a form, a cost per lead, a booked job.
Here is what the work breaks into:
- Offer and angles. One clear offer, ten ways to say it. Seasonal, price-led, trust-led, problem-led.
- Creative. Vertical video and image ads that look like the feed, not like a billboard. Scripts and shot lists written for your trade.
- Campaign build. Lead forms or landing pages, Advantage+ against manual interest and lookalike testing, geo radius per location.
- Tracking. Meta Pixel plus Conversions API, TikTok pixel, call and form events mapped back to campaign and creative.
- Retargeting. Pools built from site visitors, video viewers, form openers, past callers and your customer list.
- Lead handling. Leads into your CRM and an AI automation that replies within seconds, because a Meta lead form lead that waits an hour is usually gone.
Most businesses do two of those six well and wonder why paid social "does not work" for them. The channel is fine. The gaps are usually creative volume and speed to lead.
Who paid social is for — and who should run Google first
Paid social is for businesses that can create demand with an offer. Google Ads is for businesses that mostly need to capture demand that already exists. Most of our clients end up running both, in that order.
Paid social works well for:
- Local services with a seasonal or planned purchase: HVAC tune-ups, pool openings, renovations, detailing, dentistry, gyms.
- Businesses with something visual to show — before/after, a transformation, food, a finished kitchen.
- Cleaning, landscaping and home service companies where Instagram ads to a tight radius with a flat starting price convert well.
- Ecommerce brands with margin to pay for prospecting and a catalogue worth retargeting.
- Anyone with a website getting traffic that leaves without converting — retargeting is usually the cheapest lead you will buy.
Run Google Ads and Map Ads first if: your service is an emergency (burst pipe, lockout, towing), your budget is under roughly $1,000/month in spend, or nobody searching knows your category exists on social.
Paid social is a poor fit if you cannot answer leads the same day, you will not film anything, or you need results in week one with no retargeting pool. Expect the first two to four weeks to be learning and creative testing.
You can see the mix we run for local operators on our Xtreme Fitness gym case study, where Instagram, the site and automations run as one system rather than three disconnected tools.
How Meta ads management works at Lead Key
We build one offer, test ten angles against it, and let spend follow the creative that produces cheap booked jobs. Launch is seven days from kickoff.
Week 1 — build. Meta Pixel and Conversions API installed and verified, TikTok pixel installed, domain verified, lead form or landing page built, audiences and exclusions created, three to five creatives shot or edited, campaigns live.
Weeks 2–4 — test. Advantage+ audience against manual interest and lookalike sets. Lead form against landing page. Two to three hooks per offer. We hold budget steady while we learn and report cost per lead daily.
Month 2 onward — scale. Kill anything above your target cost per lead, raise budget on winners in steps rather than doubling overnight, add TikTok prospecting once the retargeting pool is large enough to be worth feeding, refresh creative every two weeks.
What runs underneath it all:
- Every lead into your CRM, answered by AI within seconds by SMS or email, then handed to your team.
- Retargeting pools from site visitors, video viewers, form openers, your customer list and past callers.
- Offline conversion upload where your CRM supports it, so Meta optimises toward booked jobs, not raw form fills.
If you want the mechanics in more depth, read Facebook ads for local business that bring in real calls before your call with us.
will be on your call
Turn Facebook, Instagram and TikTok into a booking channel
Bring your offer and your best customer. We map the audiences, the creative angles and the budget that fit it, on the call, for free.
What does a paid social agency cost?
Expect two line items: a management fee and ad spend. Our local packages start at $1,000/month, Google Ads and Map Ads management starts at $450/month plus spend, and most local businesses start with $1,000–$3,000/month in Meta spend. The ranges below are typical, not quotes.
| Setup | Typical management fee | Typical monthly ad spend | Best for |
|---|---|---|---|
| Meta only (one offer, one area) | From $450/mo | $1,000–$2,500 | First test of paid social, single-location service business |
| Meta + TikTok | $750–$1,500/mo | $2,000–$6,000 | Visual trades, ecommerce, multi-area service brands |
| Full local package (Google + social + AI site + automations) | From $1,000/mo | $1,500–$6,000+ | Owners who want one team running every channel |
| AI website build | One-time build fee | n/a | Landing pages and sites that paid social can actually convert on |
What moves the number: number of locations and service lines, how much creative you need filmed versus supplied, whether you need a landing page built, and whether we are also handling Google.
Ad spend is yours, not ours. It is billed to your card on your own ad account. We do not mark it up, and you keep the account, pixel and audience data if we part ways.
Full figures and our guarantees are on the pricing page, and the fixed monthly plans are on the local business plans page. For benchmark CPMs and cost per lead by industry, see what Meta ads cost in 2026.
How to choose a Facebook ads agency (and the mistakes that cost you)
Pick on three things: who owns the ad account, how much creative they ship per month, and what happens to a lead in the first five minutes. Almost every bad paid social engagement fails on one of those.
Questions worth asking any agency:
- Will the campaigns run in my Business Manager and ad account, and do I keep the pixel and audiences when we stop?
- How many new creatives per month, and who films them?
- Is Conversions API set up, or only the browser pixel?
- What is reported — leads, or booked jobs?
- Who answers a lead at 9pm on a Saturday?
Common mistakes we see:
- One creative, left running for three months. Paid social fatigues. Fresh hooks every two weeks is the job.
- Boosting posts instead of running campaigns. No lead form, no retargeting, no optimisation.
- Hiring the cheapest offshore or white-label shop and getting stock footage with your logo on it. Cheap management with no local creative is the most expensive option over a quarter.
- No speed to lead. Meta instant forms are low friction, which means low intent. Reply in seconds or do not run them.
- Judging week two. Give it a full learning phase and 30–60 days before you decide.
We work with businesses across the US and Canada and run everything in your own accounts. If you already have an agency, bring their last 30 days of data to a free 30-minute strategy call and we will tell you plainly whether it is worth fixing or rebuilding.
What results should you expect in the first 90 days?
Leads usually start in week one; a stable, scalable cost per lead usually lands between day 30 and day 60. Anyone promising a fixed cost per lead before seeing your market and your offer is guessing.
A realistic timeline:
- Days 1–7: tracking, audiences, creative and campaigns live. First leads.
- Days 8–30: three to five creative tests, audience testing, cost per lead moving down week over week. Expect some waste here — it is the price of finding the winner.
- Days 31–60: winners identified, budget shifted toward them, retargeting pool large enough to carry cheap conversions, TikTok added if it fits.
- Days 61–90: scaling spend in steps, second offer tested, reporting shifting from leads to booked jobs.
You see spend, leads, cost per lead and booked jobs in your dashboard daily, so you never have to wait for a monthly report to know whether it is working. More examples across industries are on our case studies page.
Everything in Social Media Takeover
Get your clients everywhere: Facebook, Instagram and TikTok.
Offer design, instant lead forms and landing pages, Advantage+ and interest testing side by side, and creative rotation every two weeks so ads never go stale. Campaigns are built per service and per area so you can see which job type pays.
Short technician stories, walkthroughs and before/after clips that feel native to the feed. Cheap reach that fills your retargeting pool, then Meta closes the lead at a lower cost.
Scripts, hooks, edits and ad copy written for your industry. We send a shot list and you film on your phone, or we send a videographer if you are in the LA area. Three to five new assets per cycle, not one hero video a quarter.
Meta Pixel plus Conversions API, TikTok pixel, UTM structure and event mapping for form fills, calls and bookings, so reporting matches what actually happened in your CRM.
Every lead is pushed into your CRM and answered by AI within seconds by SMS or email, then routed to your team. Paid social leads go cold in minutes; this is the part most agencies skip.
A dashboard with spend, leads, cost per lead and booked jobs by campaign and creative. Monthly call to review what we killed, what we scaled and what we are filming next.
From the first call to the first results
Offer and angle
We find the one offer your market cannot ignore — a seasonal tune-up, a free estimate, a financing hook, a first-visit price — and write ten angles for it. Offer beats targeting every time on paid social.
Launch in 7 days
Pixel and CAPI, audiences, retargeting pools, creatives and lead forms live within a week. Leads flow into your dashboard from day one while we are still learning.
Scale what works
Kill losing creatives fast, raise budget on winners daily, refresh creative every two weeks and add TikTok once the Meta retargeting pool is big enough to be worth it.
Questions about Social Media Takeover
What does a paid social media agency charge per month?
Typical management fees run from $450/month for a single-offer Meta build up to $1,500/month for Meta plus TikTok with full creative production. Our fixed local packages start at $1,000/month. Ad spend is separate, billed to your own card, and most local businesses start at $1,000–$3,000/month in spend. These are typical ranges — your quote depends on locations, service lines and how much filming we do.
How long does it take to launch Facebook and Instagram ads?
Seven days from kickoff. That covers Meta Pixel and Conversions API, domain verification, audiences, lead forms or a landing page, and the first three to five creatives. Leads start reaching your dashboard in week one, though cost per lead usually does not settle until day 30 to 60.
Do you offer white label Facebook ads for other agencies?
Yes — we run Meta and TikTok campaigns under other agencies' brands, in the client's own ad account, with reporting you can pass through. Pricing works the same way as direct engagements. Bring your client list and target margins to a strategy call and we will scope it.
Is TikTok worth it, or should I just run Meta ads?
Start with Meta if your budget is under roughly $2,000/month in spend; it converts faster for most local businesses. TikTok earns its place as cheap awareness that fills your retargeting pool — we have seen cost per lead drop 56% after adding TikTok retargeting in one account. The usual order is Meta first, TikTok once there is enough budget to feed both.
Do you work with ecommerce brands or only local services?
Both. Ecommerce gets catalogue ads, Advantage+ shopping campaigns, prospecting creative and retargeting against product and cart events. Local services get lead forms, geo-targeted offers, call tracking and AI reply on every lead. The creative approach differs; the testing discipline does not.
Do Instagram ads work for a cleaning business?
Yes, when the offer is specific and the radius is tight. A flat starting price ("first clean from $X"), real before/after footage of homes in that area, and a lead form that asks three questions beats generic "book your cleaning" ads. Retargeting site visitors is usually where the cheapest bookings come from.
Can you run my Meta ads and my Google Ads together?
That is the setup we prefer. Google captures people already searching, paid social creates the demand and retargets everyone who did not convert, and the same AI follow-up handles leads from both. See the <a href="/google-ads-agency">Google Takeover page</a> for how the search side runs.
Who owns the ad account and the data?
You do. Campaigns run inside your Business Manager and your ad account, billed to your card with no markup on spend. If we stop working together you keep the pixel, the audiences, the creative and the historical data.
What if I don't want to be on camera?
You do not have to be. Most of our best-performing creative is work footage — a technician explaining a repair, a before/after pan, food coming out of the kitchen, a finished renovation. We send a shot list and you film on your phone, or we send a videographer if you are in the LA area.
Guides on social media takeover
- Cost of Instagram Ads in 2026 and What You Pay Per Lead
Instagram ads run on an auction, so there's no sticker price — but the ranges are predictable once you know what drives them. Here's what clicks, leads and sales actually cost, plus how to size a daily budget that gives the algorithm enough data to work.
10 min read - What Meta Ads Cost in 2026 and What You Pay Per Lead
There's no price list for Meta ads — you pay what the auction charges, which in most US and Canadian accounts lands between $0.40 and $1.80 per click and $10 to $60 per lead. Here are real benchmark ranges by objective and region, what cost per result actually means, and how lowest cost compares to cost cap.
11 min read - Facebook Ads for Local Business That Bring In Real Calls
Facebook ads can fill a schedule for a local business, but only with a tight radius, the right objective and honest tracking. Here's the exact setup we use, what to spend, and how it compares to Google.
11 min read
The other three services
- Google TakeoverRank everywhere: Maps, Ads and Organic.
- AI Websites & DevelopmentFrom a website built with AI in days to complex development projects.
- AI AutomationsAutomate follow-ups, reviews and bookings — for you and for your clients.
- Local business plansFixed monthly packages that bundle the services above.
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Take over Los Angeles before your competitors do
Google, social and AI, built in 14 days, tracked in your own dashboard and guaranteed on ROI. One free call to see the plan.