How we write the Lead Key blog
Every article answers a question business owners in the US and Canada actually type into Google. This page explains where the topics come from, who writes, what we check and how to get something fixed.
Where the topics come from
We pull real search queries and their monthly volumes from Ahrefs, keep the ones that match what our team does for clients, and write one article a day on the query with the clearest demand. Headings inside an article follow the related questions people search, so each section answers something someone asked.
Who writes and how
Articles are published under Mark Gasparik, growth publisher, lead key agency. They are drafted with AI writing tools working from our team's campaign experience, our published case studies and official platform documentation, then run through our editorial rules: answer first, specific numbers, no invented statistics, estimates labelled as estimates, no hype words.
What we check
- Platform rules and pricing are linked to the official documentation of Google, Meta, TikTok, Amazon or Shopify.
- Numbers from our own accounts are described as ranges and marked as such.
- Every article carries its publish date and, when changed, an updated date.
- We never publish content that promises a specific ranking, a specific return, or a guaranteed number of leads.
Corrections
If something is wrong or out of date, email sales@beleadkey.com with the article link and the issue. We correct within two business days and note the update on the article.
Advertising and independence
The blog carries no third-party advertising and no affiliate links. Where we recommend our own services, we say so plainly. External links go only to official documentation and government sources.
Who we are
Lead Key Agency is a trading name of LK Media Group Limited, registered in Hong Kong (no. 80863420), with team members in Los Angeles, Vancouver and Europe. Meet the team on the About page and see the work on the case studies.